The Business of Creating

Are you tired of working hard but still feeling like a starving artist? 

Are you struggling to create more work, hustle more commissions or pack up and gear up for yet one more art show or event?

There’s no doubt it’s hard for independent artists to scale their businesses.

You can only create so many projects, attend so many shows and hope that someone will buy your work.

For many artists, teaching what they know and love, is a wonderful way to share their passion, inspire others and make additional income.  In the case of online art workshops, that revenue can be residual, making it easier to work smarter, not harder. It’s not a get rich quick scheme and there’s a bit of a learning curve.  But once the work is done on the front end, the results can be very rewarding.

I started Zenso Creative™ as a grassroots effort to provide my live workshops to students who wanted to access them online.  As word spread, other artists joined me and collectively we have created a community of talented, independent artists who have chosen to work smarter, not harder.

In the process of building this business, it became pretty clear to me that artists aren’t always clear about the best practices for getting our work “out there”.  From the offline world to the digital world, the learning curve can be intimidating and the process overwhelming.  

As a result, I created a program to help artists get a solid start on their path to growing their art based business and partnered with others coaching for artistswho have helped me navigate the digital marketing world with its ever changing algorithms and opportunities.  The program emphasizes online art workshops as a means to residual income, but addresses many of the obstacles and frustrations artists face.

I know how to build businesses.  I have built several businesses over the past 30 years including a real estate business that topped 13 million in sales. I have helped others build businesses from the ground up, and others expand on existing businesses but I also know that in any business, there are pieces and parts that are better left to specialists and knowing when to do something yourself or hire that task out can be critical to the success of your business.

You’ve heard it before.  The keys to a successful business are organization, systems, connecting with your peeps and developing relationships.  But do you really know how to do that effectively and in a way that maximizes you and your work?

If you would like to learn more about The Business of Creating and connect with other independent artist entrepreneurs to help get you to the next level of your business, scroll down to schedule a complimentary 15-30 minute call with me.

If you’re an artist who’s interested in becoming one of our online art workshop instructors, click here.

“There is something special when creative people get together."

Joy Mangano